Ok, let’s do this. I have to say, if I have to shop (not my favorite thing) online shopping does win for me because I’ve always hated in-person shopping. On this specific weekend? I know there’s a lot going on and all of the spending can feel incredibly overwhelming. As a consumer, I often try to ignore all of it! However, the flip side? The Black Friday deals this weekend are a great way to save some money on what you need for an upcoming or existing pregnancy, newborn, or postpartum phase. So…here we are.
Below, you’ll see that I’ve divided up deals between deals for baby and deals for you. And honestly, some of it is really for both of you, right? Either way, I hope you find a few things you need and save a little money too!
Want to jump to what you need? Here’s what I’ve got for you!
- Birth/breastfeeding class discount
- Babywearing deals
- Baby sleep deals
- Feeding baby deals
- Baby care deals
- Baby gear deals
- Sibling/older kid deals
- Deals for mom
- Specific items/honorable mentions
Before I get you to my full list of ideas: If you are interested in more than just what you see on the list below, here are some links to my other spaces that have my favorites, discounts, and deals you can use (both right now and year round). Go ahead and bookmark these spaces so you can come back to them at anytime.
- TLM’s The Shop (all discount codes always linked here)
- TLM’s Amazon Store (see boards related to pregnancy, postpartum, recovery, newborn, and more)!
- TLM’s Like to Know It (more of the day to day, what the 6 of us are wearing, using, liking, etc)
Discounted Birth, Postpartum, Newborn, & Breastfeeding courses for Black Friday & Cyber Monday!
STOP! 🛑 If you need support with you birth, postpartum/newborn life, or breastfeeding, I can’t let you sneak by without also sharing my exclusive Black Friday deal with you. I’ve bundled together my signature birth course, my birth partner course, my induction course, and my VBAC course and marked them down $127 (that’s 52%!). This is THE biggest sale I’ve ever done! No code needed – join us here!
100% on demand and ready for you to start learning, this will give you comprehensive education, support, and confidence every step of the way. What other sale item are you looking at the literally will give you a better birth? If you’re buying baby and nursery stuff this weekend, PLEASE don’t leave your education behind. THIS is what will totally change your motherhood story.
Don’t want birth support but you want to get inside my breastfeeding or postpartum/newborn course? I got you! You can join either of those and save 50% with code BF50 at checkout this week too.
Beyond the Birth | The Breastfeeding Blueprint | The 4th Tri Bundle
Black Friday & Cyber Monday Deals for Mom & Baby
Ok, moving on….if you are all-in on the shopping and prepping right now, here you go! I hope you have a cup of something hot and you are curled up on your couch right now. Thanks for shopping with me. Cheers!
*I’ll be updating this list throughout these days as I come across more sales and things you may want to know about. Bookmark this page and check back in as often as you want!
Ok, first things first:
Amazon: I know, I’m cheating. This isn’t one item or sale. But I did put together some Black Friday Amazon boards together that link my favorite items for both mom and baby. You’ll see stuff for pregnancy, postpartum, feeding, baby wearing, gifts for toddlers and other kids, life around the house, and so much more. If you see it, I love it, we use it, and I recommend it!
A couple of absolute favs and go tos? Check out the egg light, the Eufy baby monitor, the bedside bassinet (LOVE), the reading pillow for breastfeeding (changed my life with baby #4), the no spill tumbler (don’t get a Stanley!), the Eufy S1 Pro pump (LOVE THIS THING), and the Dyson cordless vaccum.
Black Friday Deals for Baby: 2025
Babywearing
Want to know my thoughts on all of these brands/carriers? I’ve got a full blog post on it here!
Solly Baby: Solly is the EASIEST brand for me to recommend. I love their wraps, their crib, sheets, their sleepers – all of it. I’ve worn 4 babies in their stuff and LOVE It every time. Shop 25% off sitewide via this link and an extra 5% should stack too! (Some final sale styles are up to 70% off)!
Mabe: Their carriers came on the scene with my 3rd and 4th babies and I love them! You can get my full thoughts in the blog post linked above, but overall, the style, price and comfort really can’t be beat. Their sale starts 11/25 and ends 12/1. Included in the sale is their new toddler sling too! Save up to 20% off (be sure to use code LABORMAMA) and get different gifts (depending on the day) of your purchase too!
Hope & Plum: Ok, Hope & Plum uses THE most gorgeous fabrics, can I just say that? And they’ve got a bunch of good stuff going on this week. The main sale runs 11/27-12/1 and includes 20% off EVERYTHING site-wide, 40% off Papaya & Estivo Larks (their deepest discount EVER), and 30% off Frond, Zest & Bon Bon Larks.
Wildbird: These are the rings slings my babies and I have spent 100s of hours together in. For hands free life, for a little splash of beauty, for comfortable baby-wearing on the go and as they go – I LOVE them. I’ve truly babyworn around the world with these! I also totally love their Aerial carrier (I may have two of them :)). Shop Black Friday sales here! (You can try code: LO10 too and see if it stacks)!
Lillebaby: The Complete All Seasons has truly taken my kids ALL over the world – seriously, all 4 kids have been in it and we’ve been to over 30 countries!. I love the back support and can’t recommend this one enough! They’re doing savings up to 50% off site wide – so good! Sale details here.
Baby sleep and pajamas
Lou Lou Lollipop: They’re already 25% off site wide until 11/27. I love their sleep bags. So many prints and and colors and they do the TOG system so you can buy the different thicknesses. We also love their pajamas (for all of our kids at all ages). Shop Lou Lou here.
Hanna Andersson: The matching family Christmas PJs? I know, we can’t stop either. And Hanna really does have some of the best options, every year! Their sale is live now – 50% off site wide! Tag me in your #matchingpjs pics! Full sale details right here.
Lou Lou & Company: These are THE only swaddles we will use – and literally THE ONLY ones my husband is okay with. We love them so much and I recommend them to everyone. Shop their sale here.
Avauma: This Amazon brand of pajamas is SO good. I cannot get over their quality and the many different style options. If you don’t want to or can’t spend quite as much as some of the other small shop prices, please check out what is here! I do not think you’ll be disappointed. ? If you’re wanting holiday options, they’ve got them! See sale details here.
Feeding baby
Ceres Chill: I love this breastmilk chiller. I just really love this thing. I use it for travel, small times away from the babies, larger days away (like a full work day). The OG+ now has a freezable inner chamber (amazing), fully dishwasher safe parts, extra/more capacity than the OG and tons of colors. You can also personalize any art you add on to yours – think a drawing or a sketch that you or your kids have done. You just upload it and CC makes it happen So cute. Use code: MOMS4MOMS and Shop the sale here.
Le Lolo: Gosh, their stuff is gorgeous. I love this shop. Postpartum essentials and breastfeeding essentials that are beautiful AND functional. Their nipple shields are amazing, and I also love the balm, the hydrogel cooling pads, the lactation roller — and the bundles (priced up to 45% off!!) are an absolutely amazing gift for yourself or someone else about to have a baby. 25% off site wide and free-shipping over $25 too!
Haakaa: Anytime you can snag a Haakaa goodie on sale, I’d do it! Both the milk collectors (I like this one I linked with the base so it doesn’t tip over!) and the colostrum antenatal collectors get use in this house. I also LOVE the petal collectors – not suction, just catch! So good. More sale details here.
* Full disclosure…for a catcher with suction and that holds a few ounces, I like the Boon Trove collector the best. So I would choose that one over the classic haakaa collector.
Eufy S1 Pro Pump: These were new to me with baby #4 but I do love them OH SO MUCH. The s1 Pro can be pricey, but the deals help a ton on that! Here’s the pump I have and love. And honestly, if you don’t want to pay for that one, you can get the S1 (you just lose the charging case but still get the heated pump and all the same parts/pieces!). Here’s my full blog post on this pump too.
Mom Cozy M5 or M9: I’ve gotten to use both of these pumps and honestly, they’re both great. If I had to choose? I think I’d pick the M5 (which is the cheaper one)! Here’s the M9 to check out too (a little “snazzier,” has bluetooth, and an app with preprogrammed settings). Really, I get great/similar output with both (and same output as the Eufy) and the pump materials are comfortable for me and easy to use. I’ve written up my thoughts on the M5 here (my full M9 review is still coming!). What to get from all these options? I reall think it’s about your budget, your love (or not) for bluetooth and app, and what features just sound worth it to you.
Medela: There are a few Medela things I’d encourage you to check out or consider right now! Hopefully, you can snag an electric pump via insurance, but for right now, take a peek at their hands free pump (so easy to use) and the hydrogel pads (I really like these if you’re dealing with nipple pain).
Baby care deals
Tubby Todd: I’ve long loved their All Over Ointment – who doesn’t? The just added an ingredient to it that offers more help with eczema too, which is awesome. We love the detangler, the SPF products, the cradle cap bundle – really, so many things!
*Don’t want to shop TT via Amazon or want to be able to buy singles of the items you love (like the detangler!)? You can save 20% sitewide (no code needed) on the Tubby Todd site here.
Miss Mouth’s Stain Spray: A must for newborn poop stains, sticky toddler finger stains, and basically anything else those littles do. Just try it, I promise – it WORKS.
Baby stroller + gear
Mockingbird: Guess what? Mockingbird is having their annual sale – they only do this ONCE a year. Until 12/2, get 20% off all strollers and high chairs, and up to 30% off their bundles. I’ve really loved our stroller (the single to double), and have used it a ton since having #4 (love that bassinet add on)!
If you want to take advantage of these savings, you should also be able to use the code: LOGIFT to receive a free cup holder with the purchase of the stroller and/or a free early eaters dishware set with the purchase of the high chair ON TOP of the 15% off! ⭐️ Note: You have to put the free items in your cart before applying the code! Snag your stroller here!
A note! We also LOVE their highchair. This was a new find with baby #4 and we absolutely love it!!! And it’s included in the sale too!
Lalo: honestly, I could listen 427 things I love from Lalo. The tower is one of our favs. Their play kit table set up is so cute if you’re need something like that for a play room or craft space. And their little booster? So cute! For Black Friday, it’s up to 40% off sitewide. Shop the sale here.
For the siblings
The Modern Cloth Company: These. Washable coloring mats for kids – they’re so good. This is HANDS DOWN one of my favorite gift for siblings “from” the new baby, as a stocking stuffer, for traveling and wanting to pack things to do – just all of it. Their sales are rare, so honestly, just get one and save it if you need to! ⭐️ For markers on these mats, we think the Crayola washables work (and wash out) the best. So stick with the name brand, for sure.
Favorite Toys: In the last 9 years, we’ve truly landed on some toys that REALLY do get played with the most, and what doesn’t. This list is some of the family favorites through the years.
Black Friday Deals for Mama: 2025
Kindred Bravely: Kindred Bravely is one of the TOP most loved pajamas in my Best Pajama Roundup (which you can read right here). And whenever I poll about best bras, KB shows up a ton, with their busty line for larger chests getting a shout out over and over and over. I used their sublime bra for all the things (nursing and pumping). If you don’t want PJs or bras from them, then check out their lounge wear, their underwear – there are so many things they’re doing right. No code needed; shop 35% off everything here.
Cozy Earth: Some of the softest sleepwear, sheets, and jogger sets you’ll find. Oprah’s Favorites time and time again – and now I know why! I love their pajama sets, and they fit me in pregnancy and are really great for breastfeeding and postpartum. ⭐️ Side note: Great Christmas presents for anyone too! Shop the full Cozy Earth sale here (this link auto applies discount)!
Bodily: Honestly? I LOVE Bodily bras. I have been wearing The Everything Bra EVERY SINGLE NIGHT since my 4th baby was born 7 months ago. From engorgement to getting back to “regular” life, I love how Bodily combines science and beautiful (soft) clothing. This brand has also gotten a ton of love from the larger-chested mamas over on the TLM IG community. Their Black Friday sale starts 11/10 and runs until 12/1 — 25% off orders $175+, 30% off orders $250+, 40% off orders $325+. This is the best deal they’ve ever offered! Shop the sale here.
Larken: This female owned company has my heart. Their nursing bra (THE LARKEN X) is a DREAM to sleep in (even now when not breastfeeding)- it’s my very close runner up to Bodily’s Everything Bra. And it’s more of a bralette, pullover style, so if that’s what you love, it’s the one for you. Also – it works for pumps too! It’s an all around bra you won’t be sad about. And hands down, their nursing tank is absolutely my favorite one I’ve ever worn, and it works for both pregnancy and postpartum. Shop up to 30% off here.
Sunflower Motherhood: Real talk? Their mama pajama set is one of my absolute favorites. Both pants and shorts options for you – these sets feel SO nice. They also are stretchy and soft and will work in pregnancy and postpartum. Whatever fabric they’re using, it is gold! Their “Mama” sweatshirt also sells out every time they restock. Shop their sales here.
Target: I know, they’re having all kinds of sales through the whole weekend. If the Auden nursing bras go on sale, snag some! (I have 5!) Those ones are loved by big and small chested mamas (including me). Such a great price for what you get. And their #1 pajamas from the Best Postpartum PJ Roundup are on sale! See the different options here.
Our Place Pots + Pans: You may not be thinking about the kitchen right now, but if you are – Our Place pots and pans are so gorgeous and their BF sale is the best. Beautiful colors, perfect function – I absolutely love their stuff. I got myself the cookware set this year – just ordered it!
🌟 Single Product Honorable Mentions 🌟
Just some totally miscellaneous things I’ve loved and used and want you to know about if you don’t yet!
- Boon Trove Milk Collector
- Reading pillow for MOTN breastfeeding!!! LOVE
- Undereye masks (I’m crazy about these things)
- Bedside Bassinet (I LOVE this thing)!
- Baby Bouncer (collapsible! – LOVED with our 4th)
- No-Spill Tumbler (don’t get the Stanley!)
- (beloved) Egg Light for MOTN wake-ups
- Favorite Humidifier – worth the price!
- 3 in 1 Harness Booster
- Pikler Set (we’ve loved ours since the COVID era)
- Lovery Toys (a great gift idea for a grandparent!)
- Modern Cloth coloring mats (a great sibling gift; we use ours often)
Ok, I could keep going, but I’m going to stop there! I hope these Black Friday deals help you zero in one few ways to save for both you and baby. Am I missing anything you think should absolutely be on here? Let me know in the comments. I’ll check that deal out and get it added for others if I can! xx- Lo
More resources (and freebies!) for you to take a peek at:
