Black Friday Deal Guide for Mama & Baby: 2023

written by: Lo Mansfield, RN, MSN, CLC

Ok, let’s do this. I have to say, if I have to shop (not my favorite thing) online shopping does win for me because I’ve always hated in-person shopping. On this specific weekend? I know there’s a lot going on and all of the spending can feel incredibly overwhelming. As a consumer, I often try to ignore all of it! However, the flip side? The deals this weekend are a great way to save some money on what you need for an upcoming or existing pregnancy, newborn, or postpartum phase. So…here we are.

black friday sales for mama and baby

Before I get you to my list of ideas: If you are interested in more than just what you see on the list below, here are some links to my other spaces that have my favorites, discounts, and deals you can use (both right now and year round). Go ahead and bookmark these spaces so you can come back to them at anytime.

Discounted birth course membership for Black Friday!

🛑 🛑 🛑 If you are interested in birth education, stop! I can’t let you sneak by without also sharing my exclusive TLM All Access Course Bundle with you! The TLM Bundle, out of the vault for this week only, gives you access to every resource TLM has. That means you will confidently walk into unmedicated birth, VBAC, epidural birth, cesarean birth, inductions, and so much more. In early 2024, a breastfeeding course and a postpartum/bringing home baby course will flow in too, at no extra cost to you!

100% on demand and ready for you to start learning, this bundle grants you comprehensive education, support, and confidence every step of the way.

How to join? Use code: BF2023 at checkout until end of day, 11/26. After that, the bundle goes back in the vault!

image for online birth courses

Black Friday Deals for Baby: 2023

Ok, moving on….if you are all-in on the shopping and prepping right now, here you go! I hope you have a cup of something hot and you are curled up on your couch right now. Thanks for shopping with me. Cheers!

*I’ll be updating this list throughout these days as I come across more sales and things you may want to know about. Bookmark this page and check back in as often as you want!

Amazon: I know, I’m cheating. This isn’t one item or sale. But I did put a Black Friday Amazon board together that links 50 of my favorite items for both mom and baby. You’ll see stuff for pregnancy, postpartum, feeding, baby wearing, gifts for toddlers and other kids, life around the house, and so much more. If you see it, I love it.

A couple of absolute favs and go tos? Check out the egg light, the Eufy baby monitor, the stroller fan, Silverettes, and the Dyson cordless vaccum.

picture of amazon storefront for black friday deals
Shop the Amazon storefront for Black Friday here!


Solly Baby: Solly is the EASIEST brand for me to recommend. I love their wraps, their crib, sheets, their sleepers – all of it. I cannot wait to baby wear #4 in their soft wraps again…cannot wait. Until 11/27, the entire site will be at least 15% off and up to 25% off depending on how much you spend! You’ll need a code (15OFF (all orders), 20OFF ($100+), 25OFF ($150+) depending on your total.

Wildbird: These are the rings slings Mack and I have spent 100s of hours together in. For hands free life, for a little splash of beauty, for comfortable baby-wearing on the go and as they go – I LOVE them. I’ve truly babyworn around the world with these! I also cannot wait to wear #4 in their newer Aerial carrier. Shop Black Friday sales here!

Lillebaby: The Complete All Seasons has truly taken my kids ALL over the world – seriously, all 3 kids have been in it and we’ve been to over 30 countries!. I love the back support and can’t recommend this one enough! They’re doing savings of 20-40% off site wide! Sale details here.

Baby sleep and pajamas

Lou Lou Lollipop: They’re already 25% off site wide until 11/27. I love their sleep bags. So many prints and and colors and they do the TOG system so you can buy the different thicknesses. We also love their pajamas (for all of our kids at all ages). 25% off site wide is live now until 11/27!

Aden + Anais: If you want some classic muslin swaddles (I always have a couple as a quick nursing cover, car seat blanket, etc.), A + A are the best. Select items are already 30% off. Use code: FRIYAY30 starting right now (code may change for Black Friday and Cyber Monday; see website).

Hanna Andersson: The matching family Christmas PJs? I know, we can’t stop either. And Hanna really does have some of the best options, every year! Their sale is live now – 50% off sitewide! Tag me in your #matchingpjs pics! Full sale details right here.

Avauma: This Amazon brand of pajamas is SO good. I cannot get over their quality and the many different style options. If you don’t want to or can’t spend quite as much as some of the other small shop prices, please check out what is here! I do not think you’ll be disappointed. 🎄 If you’re wanting holiday options, they’ve got them! See sale details here.

Feeding baby

Haakaa: Anytime you can snag a Haakaa goodie on sale, I’d do it! Both the milk collectors (I like this one i linked with the base so it doesn’t tip over!) and the colostrum antenatal collectors get use in this house. I’ll share more about antenatal colostrum collection on my Instagram when I do it in about 4 months! More sale details here.

Elvie: I have yet to try an Elvie product I don’t love. Both Elvie Catch (for milk catching with NO suction) and Elvie Curve (for milk catching with some light suction) are on sale this weekend. If you want a hands free pump, I have really loved my Elvie. It was such a game changer when I was a mama of 3. Get the deal: 25% off Elvie this week!

Medela: There are a few Medela things I’d encourage you to check out or consider right now! Hopefully, you can snag an electric pump via insurance, but for right now, take a peek at their hands free pump (so easy to use) and the hydrogel pads (I really like these if you’re dealing with nipple pain).

Baby care deals

Tubby Todd: I’ve long loved their All Over Ointment – who doesn’t? The just added an ingredient to it that offers more help with eczema too, which is awesome. We love the detangler, the SPF products – really, so many things! Starting 11/23, you can use the code LABOR20 to get 20% off, site wide, with no minimum spend. Shop the sale here!

Miss Mouth’s Stain Spray: A must for newborn poop stains, sticky toddler finger stains, and basically anything else those littles do. Just try it, I promise!

Baby stroller

Mockingbird: Guess what? Mockingbird is having their first EVER sale. Until 11/27, get $50 off ALL Mockingbird stroller orders. I’ve really loved ours (the single to double), and plan on using it with my 3rd and the new baby (especially with the bassinet option) soon! If you want to take advantage of these savings, you can also use the code LOGIFT at checkout and get a free cupholder too! ⭐️ Note: You have to put both the stroller and the Cup Holder in your cart before applying the code! Snag your stroller here!

For the siblings

The Modern Cloth Company: These. Washable coloring mats for kids – they’re so good. This is HANDS DOWN one of my favorite gift for siblings “from” the new baby, as a stocking stuffer, for traveling and wanting to pack things to do – just all of it. Their sales are rare, so honestly, just get one and save it if you need to! Use code: BIGSALE to save 30% off sitewide! ⭐️ For markers on these mats, we think the Crayola washables work (and wash out) the best. So stick with the name brand!

Black Friday Deals for Mama: 2023

Kindred Bravely: Kindred Bravely was one of the TOP most loved pajamas in my Best Pajama Roundup (which you can read right here). And whenever I poll about best bras, KB shows up a ton, with their busty line for larger chests getting a shout out over and over and over. If you don’t want PJs or bras from them, then check out their lounge wear, their underwear – there are so many things they’re doing right. Use code BLACKFRIDAY for 35% off everything.

Cozy Earth: Some of the softest sleepwear, sheets, and jogger sets you’ll find. Oprah’s Favorites time and time again – and now I know why! I love their pajama sets, and they fit me in pregnancy and are really great for breastfeeding and postpartum. They’re doing 30-35% off site wide for Black Friday. ⭐️ Side note: Great Christmas presents for anyone too! Shop the full Cozy Earth sale here.

Bodily: They just released some new bras and now have some for every stage of postpartum – and I am CRAZY about them. It’s The Everything Bra for Stage 1 (hello engorgement), the So Easy and the Back at It for Stage 2 (once that supply regulates), and then the Do Anything as you move forward. I am 99% certain I will be wearing The Everything Bra on day one with baby #4.

From engorgement to getting back to “regular” life, I love how Bodily combines science and beautiful (soft) clothing. This brand has also gotten a ton of love from the larger-chested mamas over on the TLM IG community. Shop up to 35% off at the Bodily BF Sale here with code: BFCM.

Larken: This female owned company has my heart. Their nursing bra (THE LARKEN X) is a DREAM to sleep in (even now when not breastfeeding). And hands down, their nursing tank is absolutely my favorite one I’ve ever worn, and it works for both pregnancy and postpartum. Shop up to 30% off here.

Sunflower Motherhood: Real talk? Their mama pajama set is one of my absolute favorites. Both pants and shorts options for you – these sets feel SO nice. They also are stretchy and soft and will work in pregnancy and postpartum. Their “Mama” sweatshirt also sells out every time they restock. Shop their sales here.

Target: I know, they’re having all kinds of sales through the whole weekend. If the Auden nursing bras go on sale, snag some. Those one are loved by big and small chested mamas (including me). Such a great price for what you get. And the #1 pajamas from the Best Postpartum PJ Roundup are on sale! See the different options here.

Nordstrom: They’re doing up to 60% off select items throughout the weekend, but what I really wanted to call out for you are these Moonlight Eco Pajama sets. Super nursing friendly, soft, and tons of fun prints; they are another fan favorite from the Best Postpartum PJ Round Up.

Ok, I could keep going, but I’m going to stop there! I hope these Black Friday deals help you zero in one few ways to save for both you and baby. Am I missing anything you think should absolutely be on here? Let me know in the comments. I’ll check that deal out and get it added for others if I can! xx- Lo

black friday pin

More resources (and freebies!) for you to take a peek at:

A note: This post may include affiliate links. This means if you make a purchase after clicking a link, I will earn a small commission (thank you)! Rest assured, this comes at no additional cost to you. You can read TLM’s full disclosure here.

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About the Author

Lo Mansfield RN, MSN, CLC, is a specialty-certified registered nurse + certified lactation consultant in obstetrics, postpartum, and fetal monitoring who is passionate about families understanding their integral role in their own stories. She is the owner of The Labor Mama and creator of the The Labor Mama online courses. She is also a mama of four a University of Washington graduate (Go Dawgs), and is recently back in the US after 2 years abroad in Haarlem, NL.


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