Black Friday Mama + Baby Deal Guide: 2022

November 19, 2022

written by: Lo Mansfield, MSN, RN

I’m Lo.
The nitty gritty - because I've been there. The middle of the night Googling - I get it. The answers to questions you didn't even know you had - I've got you.
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Ok, let’s do this. I have to say, if I have to shop (not my favorite thing) online shopping does win for me because I’ve always hated in-person shopping. On this specific weekend? I know there’s a lot going on and all of the spending can feel incredibly overwhelming. I often try to ignore all of it! However, the flip side? The deals this weekend are a great way to save some money on what you need or in an upcoming newborn or postpartum phase. 

So….if you are all-in on the shopping right now, here you go! I hope you have a cup of something hot and you are curled up on your couch right now. Thanks for shopping with me. Cheers!

The Labor Mama Courses: Yep, that’s right! The sale is live bow! From 11/24 – 11/28, all TLM courses are 25% off. Use the code: BFCM and join me and hundreds of other mamas on the way to an empowered, confident, less fearful birth and postpartum season. I’ll see you inside!

*I’ll be updating this list throughout these days as I come across more sales and things you may want to know about. Check back in as often as you want!

Black Friday Deals for Baby: 2022

Solly Baby: Solly is an EASY thing for me to recommend. I love their wraps, their crib, sheets, their sleepers – all of it. Select Wraps will be $50, Loop Carriers will be $50, and then 20% off crib sheets, swaddles, sleepers, and knotted hats. On Cyber Monday, get 25% off site wide!

Wildbird: These are the rings slings Mack and I have spent 100s of hours together in. For hands free life, for a little splash of beauty, for comfortable baby-wearing on the go and as they go – I LOVE them. I’ve truly babyworn around the world with these! Shop 40% off for Cyber Monday.

Halo: The Halo sleep sacks have long been one of my favorite affordable options. I love the arms in or out, dual option ones. All my kids have slept in Halo at one time or another! More sale details here.

Haakaa: Anytime you can snag a Haakaa goodie on sale, I’d do it! Both the milk collectors and the colostrum antenatal collectors get use in this house. More sale details here.

Lillebaby: The Complete All Seasons has truly taken my kids ALL over the world – and it’s still going everywhere with Mack right now. I love the back support and can’t recommend this one enough! They’re doing 25-30% off sitewide! Sale details here.

Lou Lou Lollipop: They’re already 20% off site wide and will be through 11/28. Mack’s been sleeping in one of their 2.5 TOG Tencel sleep bags since the weather turned cooler (linked here) – it’s like an amazing sleeping bag! Here’s the lighter muslin sleep bag linked too. 25% off sitewide is live now – 11/28.

Aden + Anais: If you want some classic muslin swaddles (I always have a couple as a quick nursing cover, car seat blanket, etc.) A + A are the best. Select items are already 50% off or get 20% off sitewide. Use code: FRIYAY20

Tubby Todd: I’ve long loved their All Over Ointment – who doesn’t? The just added an ingredient to it that offers more help with eczema too, which is awesome. We love the detangler, the SPF products – really, so many things! The first hour of the sale is the biggest with 20% off sitewide and limited time deals!! That starts 11/24 @ 5pm PST. After that it is 15% off sitewide or 20% off an order $75+ through 11/28. No discount code needed, it’ll all apply at checkout.

Fawn Design: Hands up if you’ve been using their diaper bag for 4+ years?! That’s me – my hand is up! I LOVE all 4 types of bags in their Diaper Bag collection. I seriously wish I had all of them. Use code: HolidaySale40 for 40% off (already going right now)!

Hanna Andersson: The matching family Christmas PJs? I know, we can’t stop either. And Hanna really does have some of the best options, every year! Their sale is live now – 40-50% off sitewide! Tag me in your #matchingpjs pics!

The Modern Cloth Company: These. Washable coloring mats for kids – they’re so good. This is HANDS DOWN one of my favorite gift for siblings “from” the new baby, as a stocking stuffer, for traveling and wanting to pack things to do – just all of it. Their sales are rare, so honestly, just get one and save it if you need to! Use code: HOLIDAY20 to save 20% off!

Black Friday Deals for Mama: 2022

Kindred Bravely: I feel like Kindred always gets SO much love for their maternity wear from larger chested mamas (that would be their Busty Line). They’re great for everyone – but just wanted to put that detail in front of you if you are bigger chested now (or will be postpartum). Check out their clothing too – pretty dreamy for postpartum. 30% off site wide, 11/28, with code: ENJOY.

Cozy Earth: Some of the softest sleepwear, sheets, and jogger sets you’ll find. Oprah’s Favorites time and time again – and now I know why! They’re doing 30-40% off site wide, and it’s already started (40% off sheets, 35% of bundles, 30% off site-wide). Side note: Great Christmas presents for anyone too!

Bodily: They just released some new bras and now have some for every stage of postpartum – and I am CRAZY about them. It’s The Everything Bra for Stage 1 (hello engorgement), the So Easy and the Back at It for Stage 2 (once that supply regulates), and then the Do Anything as you move forward. From engorgement to getting back to “regular” life, I love how they combine science and beautiful clothing. This brand has also gotten love from the larger-chested mamas over on the TLM IG community. Sale Details: Save 15% on $125+, save 20% on $175+, save 25% on $200+.

Larken: This female owned company has my heart. Their nursing bra is a DREAM to sleep in (even now when not breastfeeding). And hands down, their nursing tank is absolutely my favorite one I’ve ever worn. Save 20% with code BF20. Sale details here.

Sunflower Motherhood: Real talk? Their mama pajama set is one of my absolute favorites. Both pants and shorts options for you – these sets feel SO nice. They also are stretchy and soft and will work in pregnancy and postpartum. Their “Mama” sweatshirt also sells out every time they restock. Use code BLACKFRIDAY22 from 11/24-11/27 for 20% off sitewide.

Primally Pure: I know, I’m not a #skininfluencer. But I switched to Primally Pure’s cleaner products a couple years ago, and I love they way they feel (and knowing they’re always pregnancy/breastfeeding safe). Favorites? The Everything Spray, the Cleansing Oils, the Clarifying Oil, and the Charcoal Deodorant. Treat your skin, mama. Use code: BFCM-TLM20 for 20% off now!

Target: I know, they’re having all kinds of sales through the whole weekend. If the Auden nursing bras go on sale, snag some. Those one are loved by big and small chested mamas (including me). Such a great price for what you get. Keep an eye on all sales here.

Nordstrom: They’re doing up to 60% off select items throughout the weekend, but what I really wanted to call out for you are these Moonlight Eco Short Pajama sets. Super nursing friendly, soft, and tons of fun prints.

Amazon: In general, you can find nearly everything you may need here! Here’s the TLM Amazon Storefront with a ton of my go-tos and favs on sale. Lansinoh milk bags, Mother’s Love nipple cream, the Egg Light, the Eufy baby monitor, and the portable sound machine are all worth checking out for a sale! Those are some of my favs!

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About the Author

Lo Mansfield MSN, RNC-OB, is a specialty-certified registered nurse in obstetrics, postpartum, and fetal monitoring who is passionate about families understanding their integral role in their own stories. She is the owner of The Labor Mama and creator of the Your Body, Your Birth courses. She is also a mama of three, a University of Washington graduate (Go Dawgs), and is currently an expat in Haarlem, Netherlands. 

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