Ok, I always go back and forth about doing any sort of Black Friday write-up. As a mama and a consumer, this weekend stresses me out! And it’s also the weekend we celebrate the birth of my first baby (and my mama, who passed away a couple years ago), so it’s a lot all around for me and my brain.
Equally so, it is so hard to not want to make sure you (or I) don’t miss some of the deals that are out there. It is no joke that having a baby IS pricey, so if we can save some money while we prepare, I want you to! So – here we are.

Ok, so all that being said, I did decide to do a focus on 12 brands/products – my 2023 Black Friday Dozen. If an item is on this list, it is something I love, use, recommend, and would buy again. If you’re considering it (or an item like it) at all, I don’t want you to miss these sales.
If you are interested in more than just this dozen, here are some links to my other spaces that have my favorites, discounts, and deals you can use (both right now and year round).
- TLM’s The Shop (all discount codes linked here)
- TLM’s Amazon Store (see boards related to pregnancy, postpartum, recovery, newborn, and more)!
- TLM’s Like to Know It
I can’t let you sneak by without also sharing my TLM All Access Course Bundle with you! If you are interested in birth education, ? stop. The TLM Bundle, out of the vault for this week only, gives you access to every resource TLM has. That means you will confidently walk into unmedicated birth, VBAC, epidurals, cesareans, inductions, and more. In early 2024, a breastfeeding course and a postpartum/bringing home baby course will flow in too, at no extra cost to you!
100% on demand and ready for you to start learning, this bundle grants you comprehensive education, support, and confidence every step of the way.
How to join? Use code: BF2023 at checkout until end of day, 11/26. After that, the bundle goes back in the vault!
The Black Friday Dozen: Must Haves for Mama + Bump
Ok, let’s get into this top 12 I wanted to share with you. I’ve loosely divided my choices up into some general categories (for mom, for feeding, for babywearing, etc.). Let me know if you have any Q’s. Happy shopping, my friend!
Deals for the postpartum mom
AMAZON
I know, I’m cheating. This isn’t one item. But I did but a Black Friday Amazon board together that links 50 of my favorite items for both mom and baby. You’ll see stuff for pregnancy, postpartum, feeding, baby wearing, gifts for toddlers and other kids, life around the house, and so much more. If you see it, I love it.
BODILY
I am totally sold on The Everything Bra for day to day and pumping, The So Easy Bra when you just want to feel a little prettier, the new Effortless Bra I love, and the Mesh Undies for postpartum. I’m 99% certain that I will be wearing the Everything Bra at the hospital when baby #4 shows up! And I will then be cycling through the other styles as the days and weeks go by.
*GET THE DEAL: XXXXXX
LARKEN
I would snag The Larken Duo! The Signature Tank Top is my absolute favorite for wearing/nursing in. I also have always been able to wear it through pregnancy; it never loses it’s stretch! And I LOVE sleeping in The Larken X bra (which is also a hands free pumping bra). It is so, so comfortable.
*GET THE DEAL: Up to 30% off, prices as marked.
COZY EARTH
Pajamas, sheets, the joggers – there’s a reason Oprah keeps picking these products as her favorite thing. It is all SO wonderful and soft. And the pajamas are the perfect (stretchable) gift for a pregnant mama that will also work when nursing/postpartum.
GET THE DEAL: This link saves you 40%!
Deals for baby
KYTE BABY: I didn’t get to use their sleep bags until my 3rd baby, but I am so sold. I LOVE that they come in different weights, they are so soft, and there are SO many colors. The price has always been the hardest thing here for me – but they’re going on discount! GET THE DEAL: 20% off Sleep Bags on 11/26 (only).
TUBBY TODD: I’ve talked about them a lot, but it’s because I love their goodies. The allover ointment will always be my favorite thing, but as my girls have grown we’ve become avid fans of their hair care products too (especially the detangler) and the sunscreen stick. They’re biggest sale of the year is this weekend. *GET THE DEAL: 15% off sitewide OR 20% off order of $100+ 11/25 – 11/29.
Deals for babywearing
LILLEBABY: This is the one friends. I LOVE my Complete All Seasons carrier (40% off in Stone). This is the carrier that has been on hundreds of plane rides and all over the world; I really can’t speak highly enough about it. Lillebaby is having a ton of sales throughout the whole weekend. *GET THE DEAL: 20-40% off 11/25 – 11/29.
Soft wraps, sleepers, the Loop, and mama joggers. I love it all. My babies love it all. I wear it all. They’re doing 20% off all weekend PLUS extra daily promotions. *GET THE DEAL: 20% OFF 11/23 – 11/28.
Deals for feeding baby
HAAKAA: If you don’t have a milk collection tool yet for let-down, you need one. Please. I’m not joking. This one is super affordable and crazy cheap this weekend. GET THE DEAL: 5.4oz size and 4 oz size 30-40% off plus an additional 10%.
ELVIE: I have yet to try an Elvie product I don’t love. Both Elvie Catch (for milk catching) and Elvie Curve (for light expression) are on sale this weekend. *GET THE DEAL: 25% off Curve and Catch
Ok, sneaking one last thing in here too. Technically not a Black Friday product, but I can give you a great discount on it! I have a really good deal on Lactation Link’s Breastfeed With Confidence Course Bundle (aka 50% off)! *GET THE DEAL: Use code THELABORMAMA100 to save $100!
If you were paying attention, you’ll see that some of these sales aren’t over this weekend! So please, keep shopping. And if you find that something has expired and you’d like to purchase, please reach out to me via the contact form (or join my email subscription list), as I have a constantly changing (and growing) list of discount codes to offer you. And don’t forget that Small Shop Gift Guide too!
Cheering for you,
Lo
More resources (and freebies!) for you to take a peek at:
- Comprehensive Birth Plan and Birth Priorities templates
- A complete Third Trimester Checklist
- The RN + mama of 3 Ultimate Packing List
- The Labor Mama online birthing classes for every family
A note: This post may include affiliate links. This means if you make a purchase after clicking a link, I will earn a small commission (thank you)! Rest assured, this comes at no additional cost to you. You can read TLM’s full disclosure here.